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PrettyLittleThing launches inclusive range of Mastectomy lingerie

Tom Shearsmith
11 October 2022

PrettyLittleThing has launched an 18-month collaboration with cancer awareness and action charity GIRLvsCANCER. The partnership will see the pair launch PrettyLittleThing’s first ever post-surgery lingerie.

The collection explores a mixture of comfort and femininity to allow consumers to feel confident in the skin they are in. Featuring a range of seamless bras, lace dressing gowns and beautiful bodysuits, the brand describes the new product line as "here to make you feel like the best version of yourself".

GIRLvsCANCER was founded by cancer survivor, broadcaster and campaigner Lauren Mahon. The charity is a space to amplify all cancer experiences to make a tangible, genuine difference to those diagnosed.

Mahon's strong approach to fundraising and branding has ensured there’s now a space and community for the like-minded. Through GIRLvsCANCER, Mahon and her peers are aiming to tackle the cancer taboo and simultaneously communicate the challenges of getting cancer as a young adult.

PrettyLittleThing mastectomy collection

Speaking on the partnership, GIRLvsCANCER founder Lauren Mahon says: “GIRLvsCANCER exists to blow up the cancer landscape by collaborating to crush the stigma, stop isolation and bring about essential change. This is the type of essential change I’m talking about. A partnership to not just provide donations, but cool, sought after and tangible products for those impacted by cancer.

“I’m so incredibly proud of this collection that incorporates a range of lingerie made for everybody but created with breast cancer patients in mind. This project with Pretty Little Thing will genuinely empower those dealing with a diagnosis, and directly impact improvements of the cancer experience for all. Importantly for me, this isn’t just a one-off campaign for an awareness month. This is an 18-month commitment from a big retail giant, and I am genuinely excited to see the heights we can take it.”

PrettyLittleThing will be donating 100% of profits from this collection to GirlVsCancer. Available now in a range of sizes from XS–XXL, the collection is priced from £8-£28.

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