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PrettyLittleThing announces Designer of the Year competition

Tom Shearsmith
25 May 2022

PrettyLittleThing has announced the launch of its Designer of the Year competition alongside award winning director, singer, actress, creative and model Teyana Taylor.

The competition will see candidates submit a maximum of 4 designs, one of which will include a design for Teyana’s upcoming ‘The Last Rose Petal 2…The Last Rose Motel’ tour.

The winner will have their design worn by Teyana during the tour as well as having Teyana as a mentor throughout their journey to design a range which will be sold on the website in February 2023.

PrettyLittleThing will also be offering an undisclosed amount to the winner as a grant.

Speaking on the competition, Teyana said: “It’s always been a passion of mine to help impact the lives of other young creatives, and as Creative Director of PLT, this is the perfect opportunity to continue carrying out my mission of reaching back and granting opportunities! Our winner will be getting a chance to design a collection, along with designing an outfit for my upcoming tour in August with me as your personal mentor.

“Over the years, I’ve paid attention to the stories that I’d read about smaller designers getting their creativity stolen, therefore, I vowed when put into a position to make a change, it would be my sole goal to work hard to change that narrative. I am so excited to be working alongside these amazing new creatives and designers on this journey and giving them the opportunity to showcase their talents to the world!”

Earlier this year, PrettyLittleThing doubled down on the metaverse with its first digital character who will model clothes on the online fast fashion giant's website.

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