Follow us


In Pictures: Gemma Owen’s latest collection with PrettyLittleThing

Tom Bottomley
26 April 2023

PrettyLittleThing has today launched its latest collection with Love Island 2022 runner-up and influencer Gemma Owen, who became a PLT brand ambassador in August 2022 and has two million followers on Instagram.

Owen has worked closely alongside PLT’s Head of Design Chris Parnell on the new 24-piece collection, brought to life with a shoot on location in Dubai – with the strapline ‘Desert to Dusk’.

The collection combines Owen’s signature personal style with elevated holiday looks “to create the ultimate summer wardrobe”, featuring earthy textures paired with soft satins and statement embellishments.

True to Owen’s style, the colour palette includes pops of bright colours contrasted against rustic and neutral tones, and the collection includes “beautiful draping, daring mesh, statement tailoring and unmissable co-ord sets”.

Owen said: “I always love having the freedom to work with the PLT team on designing these collections. They are true to pieces I would have in my wardrobe, and I love the fact they will work perfectly for your upcoming summer holidays.

“We’ve been working on this for months, and I’ve really been able to have so much input in these designs - alongside Chris who always brings some much creativity to the design process.”

The collection is available from today on the PrettyLittleThing website, available in UK sizes 4-30 with prices ranging from £10 - £40.

Free NewsletterVISIT