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Seven Dials celebrates 30th anniversary of Sundial Pillar with "FESTIVAL 30"

Tom Bottomley
26 June 2019

This Saturday, 29 June, sees "FESTIVAL 30" come to Seven Dials to mark the 30th anniversary of the iconic Sundial Pillar from 11am – 6pm, with live entertainment, theatre, arts, crafts, street food and the area’s retailers offering up gifts, discounts and special in-store customisation events.

Superga will have bespoke trainer personalisation, Diesel will have denim embroidery and an extra 20% off Sale items, as well as serving cocktails and having an instore DJ. Goodie bags will also be handed out with the first 30 transactions of the day. Dr. Martens is hosting an embroidery customisation event outside its store, with summer seating, and Duke + Dexter will provide free hand painted initialling on its shoes for the first 30 purchases, and at 3pm will be offering 30% off its ‘Opus’ collection for one hour only, and Farah will have 30% off and a gift with every  purchase.

David Beida, chairman of The Seven Dials Trust, commented: “The Sundial Pillar is a fundamental part of Seven Dials’ story, and its regeneration by the Trust in 1989 has helped to establish the area as the unique destination it is today. This one-day event will perfectly capture the community spirit and special village atmosphere which the area is renowned for.”

Karen Baines, head of group marketing and communications at Shaftesbury, added: “FESTIVAL 30 is an opportunity to celebrate the rich history of Seven Dials, and forms part of our calendar of events which ensure visitors can experience the best the district has to offer – from dining to shopping, to creativity. We’re thrilled to work with The Seven Dials Trust to mark this important milestone, and with our mix of tenants to celebrate the occasion.”

Other brands taking part include Away luggage, offering the chance to win one of its sought-after aluminium suitcases packed with products from Seven Dials’ neighbours, including Another Space, Ollie Quinn, Fresh, MALIN + GOETZ, Miller Harris and BEAST. And Bloch is giving away a black canvas cosmetic bag with every purchase over £35.

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