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Diesel announces first petwear collection

Tom Shearsmith
17 March 2021

Diesel has announced the debut of its very first petwear collection, with a series of jackets and sweaters designed to fit toy and small-sized pets.

The move into petwear follows a boom in pet ownership over the past year, as Coronavirus imposed lockdowns increased demand for animal companionship. Naturally, a growth in pet ownership has also resulted in the growth of the petwear and pet accessories sector.

Due to be released this week, the Diesel Doggies Collection features four items in total: two denim jackets and two sweaters, with sizes including S, SS and 3S, as well as longer versions in the S and SS proportions. has created a gallery to showcase the full collection:

The two denim jackets are available in indigo and black colourways. The indigo jacket features Americana-inspired patchwork across the back with flame motifs. The black denim jacket features punk accents, embroidered in a high-contrast white tone.

The collection will be available on Diesel's website and in selected stores in Japan, Italy, UK and the US when stores are permitted to reopen.

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