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Allbirds channels dopamine-dressing in latest collection with Olivia Rubin

Chloe Burney
07 July 2023

Sustainable footwear and apparel label Allbirds, has joined forces with the London-based fashion designer Olivia Rubin on a collection inspired by the pastel hues of Notting Hill’s townhouses.

Olivia Rubin injected a pop-of-colour into Allbirds’ Riser silhouette to channel dopamine dressing for this summer-ready collection. Taking inspiration from London’s photogenic Notting Hill, the Riser underwent a candyfloss-colour update taking cues from the iconic pink, green and pale blue townhouses.

By partnering with Rubin, a brand that’s working towards a more sustainable future, Allbirds shows that feel-good fashion can have a lighter environmental footprint.

Olivia Rubin said: "I am beyond thrilled to be working on my first ever worldwide sneaker collaboration with Allbirds; a brand who I admire for both their sustainability values and their slick design vision. It has been a dream to create a unisex sneaker in my signature pastel colours all made with natural fabrics. I cannot wait to wear them and see them enjoyed by customers all over the globe."

The shoe, which is underpinned by the brand’s comfort credentials, features natural materials including organic cotton and ZQ-certified merino wool. What’s more, the Tencel Lyocell ripstop tongue is derived from low-carbon eucalyptus tree fibre and the natural rubber sole hugs the SweetFoam midsole, which is made with carbon-negative, sugarcane-derived green EVA.

Spencer Wyatt, Director of Concepts and Surface Design at Allbirds, commented: "Olivia brought so much energy to Allbirds and we’ve really enjoyed pushing her ideas. What I love about this shoe is that it has a 360 degree style, where you just keep turning it and something else is happening.

"The Riser provided us with the perfect white canvas because of the multi-textured materials and components. It allowed us to apply Olivia’s colour palette in a way that recreates her aesthetic."

The Allbirds x Olivia Rubin Riser will retail at £135 across men’s and women’s, online and in select stores now.

This news follows the brand's announcement of its highly anticipated MO.ONSHOT, the world’s first net zero carbon shoe, at the Global Fashion Summit in Copenhagen.

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