Allbirds unveils MO.ONSHOT – the world’s first net zero carbon shoe

Sustainable footwear and apparel brand Allbirds has today unveiled the highly anticipated MO.ONSHOT, the world’s first net zero carbon shoe, at the Global Fashion Summit in Copenhagen.

The high-top shoe boasts a landmark carbon footprint of net 0.0 kg CO2e and uses carbon negative, regenerative wool.

Taking to the stage in Copenhagen, Allbirds Co-founder and Chief Innovation Officer, Tim Brown, urged industry competitors in the audience to create their own versions.

To help them do so, Allbirds is open-sourcing the M0.0NSHOT methodology via its ‘Recipe B0.0K’, a toolkit detailing each step of the M0.0NSHOT’s process, including materials, manufacturing, transportation, end-of-life, and carbon footprint calculation.

The toolkit was distributed to the thousands of Global Fashion Summit attendees and is now available digitally on the Allbirds website for anyone to download.

Brown said: “This is one small step for Allbirds – but it could be one giant leap for the footwear industry, if others join us. Unlike the space ‘race’, this is a relay – we’re all on the same side.

“M0.0NSHOT is Allbirds’ greatest achievement, but it’s meaningless without others taking action which is why we felt compelled to open-source our learnings, so others can pick up the baton and take us forward.”

Jamie McLellan, Design Lead at Allbirds, added: “As we thought about this ‘shoe of the future’, we were clear that M0.0NSHOT couldn’t look like something from the past. We’ve not just reimagined the science of a sustainable shoe, we’ve reimagined the design, too.”