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Diesel

Description:

In 1978, Renzo Rosso put his love for fashion into practice and started working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. Goldschmied is known as the Godfather of denim, being behind AG Jeans, Citizens of Humanity and Goldsign. After working for Adriano for a while, Renzo used a loan from his father to buy a 40% holding in the company, which he then changed the name to Diesel.

What Rosso really pioneered with Diesel was distressed denim and clever marketing. He envisaged a brand that would stand for passion, individuality and self-expression. Today, it is available in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Company Information
Annual Sales:

Diesel €960M; OTB Group €1.52B

Segments / Shopping Categories:

womenswear; menswear;

Company Size (No. of Employees): 7,000
Parent Company/Key Investors:

OTB Group (Only The Brave)

UK Standalone Stores: 17
UK Concessions: 14
International Stores & Stockists: 400
Total Global Stores & Stockists: 5,000
Key Concessions:

Selfridges; House of Fraser; Bentalls

Group Companies:

Diesel; Marni; Maison Margiela; Viktor&Rolf; Paula Cademartori; Staff International; Brave Kid

Key Brands Stocked:

Diesel; Diesel Black Gold; Diesel Kid

Contact Information
Head Office Address:
Via Dell'Industria 4-6, Breganze VI 36042
Head Office Telephone: 0800 977323
Website:
Key Locations:

UK; Italy; USA; Japan

Key Executives
Chief Executive: Marco Agnolin (CEO)
Digital Director: Eva Gallocchio (Director of Commerce & Omnichannel)
Marketing Director: Dario Gargiulo (Chief Marketing Officer)
HR Director: Paolo Crovato
Social Media

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