Diesel‘s Creative Director Glenn Martens has unveiled his first project since taking over in October 2020, with a capsule collection created with Renzo Rosso, reflecting on the past and present of the Italian brand.
The collection features revamped items from Diesel’s historic archive, brought up to the now. The lineup includes 24 pieces from the 80’s and 90’s, stemmed from Rosso’s own journey down memory lane.
The capsule takes on a North American aesthetic, with inspiration cues going back to Renzo’s college apparel, Route 66, and the essential Diesel core focus of workwear.
The campaign images, seen below, feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evoke a sense of nostalgia.
To accompany this collection, Diesel has created a new brand campaign film, called “Fake Smiles”, pushing a narrative of humanity’s constant pursuit of happiness.
Items available include a varsity jacket, reimagined in extra-distressed leather, with a new Diesel typeface in patches across the shoulder blades; a mixed-material coat of shearling, cotton, leather and jacquard wool; straight leg denim jeans with leather appliqué details to mimic chaps and reissued branded hoodies.
The capsule collection is due for release 29 March, and the first full collection designed by Martens will be revealed in June during Milan Fashion week.
Last week, Diesel introduced a cheerful apparel line for small and toy-sized dogs, its first in the petwear market.