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Diesel unveils new chapter in sustainable denim story

Tom Bottomley
11 May 2021

Italian denim giant Diesel has today announced a new sustainability initiative – to be launched for SS22 – called Diesel Library.

With a genderless design approach and a focus on the brand’s core denim category, the new offer features “a wide range of evergreen and longer-lasting denim items,” including trousers, jackets, tops and skirts on a “made-to-stay” basis.

It’s the latest concept created by Diesel’s Creative Director, Glenn Martens, and the aim is to introduce iconic, essential pieces “conceived to outlive trends and last for years on end.”

A “total look” will form the basis of the Diesel Library collection, utilising organic and recycled fabrics, and washes and treatments that minimise the use of water and chemicals.

In terms of trims, leather patches are chrome-free tanned, metal buttons have no galvanized treatments, inner labels are made with recycled materials and cellulosic trims, including hangtags and patches, are realised in FSC certified materials.

All the features will be traced and communicated through a QR Code printed onto the hangtag attached to each Diesel Library piece, so each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.

Ultimately, Diesel Library also marks a shift in how the brand will produce its denim collections moving forward, as well as marking a new “personality” and branding.

A sneak peek of the first Diesel Library collection will be seen during Glenn Martens’ show in June, 2021. The garments will be available in selected Diesel stores around the world, on diesel.com and in some of the best multi-brand stores starting from November, 2021.

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