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Nike implements senior leadership changes to drive digital growth strategy

Chloe Burney
10 March 2023

Global sportswear giant Nike has confirmed several senior leadership appointments to help drive its 'Consumer Direct Acceleration' (CDA) project, a digital scheme set to unlock long-term growth and profitability.

Amy Montagne, who is currently VP/GM, will now lead the Women’s business as VP/GM Women’s. Prior to working at Nike for 18 years, she has held roles in allocation, planning and merchandising at Gap Inc., Mervyn’s and Walmart.

In addition, Cathy Sparks, who is currently VP of Nike Direct, EMEA, will transition to lead the APLA geography as VP/GM, APLA. Cathy is a 25-year Nike leader, who started out as a NikeTown Portland store athlete. She has previously held the roles of VP/GM at various Nike stores across the globe, including the US and Korea.

Heidi O’Neill, President of Consumer and Marketplace, commented: "These changes will further build on our strengths and underscore our commitment to accelerate our women’s business, invest in our geographies, and further grow our top talent. We remain committed to transforming Nike faster to define the marketplace of the future and unlock the next phase of growth through CDA."

Whitney Malkiel, the current VP/GM Women’s, has decided to leave the company.

Heidi added: "Whitney played a significant role in leading our women’s business over the last three years and in her more than 20 years at Nike. We thank her for her contributions and leadership to the company."

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