Fabletics launches 21-day fitness challenge and “special collection”
California-based activewear brand Fabletics has launched a 21-day fitness challenge, bringing together its TikTok and Instagram communities "to motivate participants to achieve their New Year’s resolutions".
Alongside the new campaign, Fabletics has launched a special collection for participants to wear while taking part in the challenge.
Each piece has been considered to complement the activities in the challenge, including high compression pieces for more intense routines, and yoga sets that hug and support while allowing for extended movement. There is also more relaxed lounge styles "for post workout wind downs on the sofa".
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New courses from established trainers and influencers will be published daily on Fabletics' social media channels, as the #Fabletics21 Challenge "considers the most important building blocks for a more active lifestyle".
Mark Ralea, General Manager Europe at Fabletics, said: "As part of the #Fabletics21 campaign we will provide theoretical background knowledge for a healthier, more active lifestyle, but also offer practical workouts and online courses with which you can build your new fitness routine.
"The #Fabletics21 Challenge is not only aimed at our VIP members, but everyone who wants to make their lifestyle healthier is warmly invited to take part in our challenge for free."
Intensive fitness workouts will be offered for at home routines, as well as low impact training formats such as yoga and Pilates. Running courses can also be found at #Fabletics21.
