Nike Unite makes regional debut at West Midlands' Merry Hill

Sovereign Centros has announced that Nike Unite, the community-focused branch of Nike, has opened at Merry Hill, one of the UK’s top 10 retail and leisure destinations.

The launch marks a regional debut for Nike Unite, as well as the first for the Nike Unite concept to launch in a shopping centre.

At the new store, guests will be welcomed by a community wall highlighting the store team and local partnerships, as well as local landmarks and hometown athletes to help local residents feel represented in the space.

The company introduced the Nike Unite concept in November 2020 as its fourth retail store format along with Nike House of Innovation, Nike Rise and Nike Live. The sports giant has opened 11 branches in the UK so far, with more set to open during the year.

The 10,165 sq ft space stocks sportswear ranges designed to cater to the everyday lifestyles of Merry Hill’s catchment. This offering includes Nike’s signature footwear, apparel, and accessories across their women, men, and kids' collections. Seasonal offerings will also be available at the new retail location

Alistair Winning, Asset Manager at Sovereign Centros, commented: "Merry Hill stands at the forefront of retail and leisure within the West Midlands, bringing together a huge array of best-in-class brands under one roof. Nike Unite manages to combine a genuinely local community feel with the prestige that comes with the globally renowned brand, two things that are really well reflected in the overall Merry Hill offer."

This news follows the opening of Schuh Kids, the kidswear-focused branch of the leading footwear retailer, at Merry Hill.

The destination had a hugely successful 2022, with more than 175,000 sq ft of new deals secured throughout the calendar year. Leading retailers such as Ted Baker and Kurt Geiger opened new stores and household names including HMV, H&M, and Beaverbrooks committed to lease renewals and refurbished units.