Nike announces list of leadership appointments to “accelerate the future of sport”

Nike makes a slew of appointments to fuel growth through “sharper, more meaningful consumer relationships”. The leadership changes continue to build on the brand's momentum to serve athletes with product innovation and elevated design.

John Hoke will become Chief Innovation Officer, effective immediately. The Nike veteran most recently served as Nike’s first Chief Design Officer.

Martin Lotti will succeed Hoke as Chief Design Officer, effective immediately. In his new role, the designer will oversee all aspects of Nike's design, from footwear and apparel to brand and retail concepts.

What’s more, Nicole Hubbard Graham will become the company’s new Chief Marketing Officer, effective 2 January 2024. Graham, a former 18-year Nike veteran, will lead Nike’s Global Brand Marketing team and oversee all aspects of marketing.

Graham succeeds Dirk-Jan “DJ” van Hameren, who is retiring next summer after spending 31 years at Nike.

Finally, Dr. Muge Erdirik Dogan will join the company as Chief Technology Officer, effective 27 November. In her new role, Dogan will further deepen and strengthen the speed and quality of Nike’s consumer experiences.

Dr. Dogan joins Nike from Amazon, where she most recently served as the President of Amazon Fashion, leading the business, Technology, Science, Product and Operations teams.

Heidi O’Neill, President of Consumer, Product and Brand at Nike, commented: “Innovation, design, and storytelling have always been the heart and soul of Nike. These leadership changes enable us to obsess further our unparalleled innovation, product, design, and storytelling to reimagine sport for the next generation of athletes.

“Together, these leaders will deliver new levels of performance, style and breakthrough storytelling for consumers around the world.”