Cath Kidston seeks new lease of life online

Cath Kidston

For 27 years, Cath Kidston’s timeless floral designs shrugged off recessions, the financial crisis and the uncertainties of Brexit.

But the company finally met its match in Covid – collapsing a month into lockdown after its owner failed to find a buyer.

However, boss Melinda Paraie is convinced this will not be the end for the much loved label.

Read the full story on The Daily Telegraph.