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Three fashion brands sign up for stores at intu Lakeside

Lauretta Roberts
16 November 2017

Three fashion and lifestyle brands have signed for new stores at intu Lakeside ahead of the launch of its major leisure extension at the end of next year.

Fashion and lifestyle brand Cath Kidston has opened a new store ahead of the Christmas trading period while Italian lingerie brand Intimissimi and hosiery retailer Calzedonia have signed for stores, which will open next summer. Cath Kidston has taken 1,492 sq ft store and Calzedonia and Intimissimi’s dual-fronted store will cover 1,606 sq ft.

Sue Carvell, commercial director at Cath Kidston said: Cath Kidston’s expansion in its home market forms a key part of our current strategy and we’re incredibly excited to be opening our new store in one of the UK’s key retail destinations in time for the Christmas trading period."

The signings come ahead of the centre's planned 175,000 sq ft leisure extension, which will house brands such as Nickelodeon and Hollywood Bowl as well as 11 new restaurants.

Rebecca Ryman, regional managing director at intu, said: “Cath Kidston, Calzedonia and Intimissimi are the latest top brands to select intu Lakeside as the right destination from which to attract a high proportion of female and affluent customers from across the south east.

“We’re strengthening intu Lakeside’s quality shopping experience with a number of exciting brands signing up for new or extra space, and the opening of intu Lakeside’s complementary leisure offer next year will provide more places for shoppers to dine and play as part of their visit with us.”

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