Carla Liuni steps down as CMO of Pandora

Pandora has announced that Carla Liuni will step down as Chief Marketing Officer and leave the company after just two years in the role.

Liuni joined Pandora in March 2020, following a career in marketing and sales at Bulgari and Procter & Gamble. With Pandora's headquarters located in Denmark, Liuni's decision to leave the company was influenced by her desire to return to Italy and be closer to family.

An external search is underway to replace Liuni, with Pandora expecting to appoint a new CMO by Summer 2022. She will hand over at the end of March and Alexander Lacik will oversee Global Marketing until a successor is in place.

Carla Liuni, CMO at Pandora, said: “Pandora touches the lives of millions of consumers and I am happy and proud to have been part of the exciting growth journey together with fantastic colleagues. Pandora’s brand stands stronger than ever – we are recognised by eight out of 10 women in our biggest markets and see a renewed and growing interest."

Alexander Laci, CEO at Pandora, added: “We understand Carla’s wish to return home for personal reasons and now is a good time to pass the baton. Carla joined shortly after we relaunched our brand in 2019 and she has been an important contributor to our turnaround. Our record-high results in 2021 show the strength of the brand, and we are geared to accelerate this further in 2022 and beyond."