Fred Perry to open in Camden

Fred Perry has signed up for for a 1,541 sq ft store on Camden High Street, which is due to open next month.

The iconic British sports and streetwear brand's new store will stock popular items such as The M3, the original one colour Fred Perry polo shirt and The M12, the signature twin tipped polo shirt.

Fred Perry was founded by the three-times Wimbledon champion has been adopted adopted as a uniform by British subcultures for more than 60 years.

Over the years it has collaborated with key style icons such as Raf Simons, Miles Kane, Margaret Howell and Bella Freud.

It has a long-standing association with Camden along with a collaboration with the Amy Winehouse Foundation, the late artist who was local to the area, and donates to the charity each season supporting its vital work for young people with addiction issues.

A spokesperson for the brand said: “Camden continues to be a melting pot of subcultures, attracting people from all over the world – it’s Fred Perry heartland and we’re proud to have both a heritage and a future here.

"Fred Perry has been part of the subcultural uniform since the 1950s, and the Laurel Wreath remains a signature of both individuality and of belonging. We’re excited to open a space where everyone is invited to experience the true sense of the brand, and what it has meant to people – from elite sportsmen through to fringe subcultures.”

Jenna Barry, Senior Asset Manager at LabTech, the owner of Camden Market, added: “The hugely popular rich heritage of Fred Perry’s aesthetic is synonymous with the acclaimed vibrant culture of Camden Town. This iconic brand will enrich the fashion offer in Camden and complement the arrival of new fashion brands at Hawley Wharf, as well as complementing its dynamic food and beverage offer. The Fred Perry deal is part of LabTech’s endeavour to raise the bar for Camden’s retail scene and build upon its eclectic character with brands that will attract new audiences.”

Fred Perry will join brands such as Urban Outfitters and Ray-Ban on Camden High Street.