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In Pictures: Fred Perry opens Manchester flagship in Bruntwood Works’ Afflecks building

Tom Shearsmith
04 June 2021

British heritage brand Fred Perry has launched a new flagship store on the ground floor of Bruntwood Works’ iconic Afflecks building in Manchester's Northern Quarter.

Relocating from their shop on Police Street, Fred Perry’s new retail store and showroom occupies a larger 2820 sq ft space in the double corner unit on the junction of Oldham Street and Church Street.

The Northern Quarter has experienced a revival as a key destination for lifestyle and fashion retailers in recent years, attracting brands like Ace and Tate and Carharrt, as well as small independent boutiques.

Richard Gilmore, Managing Director at Fred Perry, said: “We’re delighted to be moving to the Northern Quarter. The area has no shortage of strong associations with  ground-breaking music and subcultural style – something we continue to champion.

Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation. We now have a space we can be truly proud of in Manchester.”

Chris Middleton, Senior Retail Manager at Bruntwood Works, added: “We are thrilled that the Northern Quarter’s Fred Perry store is now open on the ground floor of our famous Afflecks building. We are incredibly proud of our Afflecks family and the addition of an iconic brand like Fred Perry is brilliant! We’re delighted to continue our support for this amazing part of the city.”

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