Fred Perry Holdings buys George Cox footwear

Fred Perry Holdings Ltd has acquired Geo J Cox Ltd – the company behind the George Cox footwear brand – for an undisclosed sum.

The two British brands are long-time collaborators, both with deep subcultural roots. Adam Waterfield will continue as Managing Director of George Cox, and Steve Gollings will remain as Head of Operations.

A statement reads: “George Cox welcomes the investment and skills that this partnership brings, and with it, the opportunity to further develop as a global brand broadening their reach to a wider range of people around the world, leading to sustainable digital-led growth.”

George Cox joins the wider group of British brands, including Fred Perry and Lavenham, which are owned by the Japanese parent company Hit Union. As part of the group, George Cox will be integrated into Fred Perry Holdings’ long-term investment strategy with access to the global niche distribution network and digital expertise of the wider group.

The George Cox name has been synonymous with quality craftsmanship since its very beginnings in 1906, and will continue with its premium Goodyear Welted production in Northamptonshire, as well as exploring further production capabilities in Portugal.

For the nine months ended 31 December, 2019, Fred Perry achieved a net turnover of £88.2m, and gross profit of £44.8m. The after tax profit was £9.7m.