Lacoste unveils SS22 collaboration with Minecraft
Lacoste has unveiled its collaboration with video game Minecraft for its spring/summer 2022 collection, building bridges between two alternative worlds.
The Lacoste x Minecraft collection will offer ready-to-wear pieces for men, women and children, including polo shirts, sweatshirts, caps, sports bras and leggings, alongside accessories adorned with the pixelated graphics of Minecraft and the Lacoste Gripshot Sneaker.
Lacoste's crocodile logo has also been redesigned and pixelated by the Minecraft Creative Studio and iconic quotes from both brands are featured on the collection’s key pieces.
Alongside the collection, Lacoste also unveiled the Croco Island Minecraft map, which features a tennis court and beach. The Lacoste-inspired map is available for free to Minecraft gamers.
The Lacoste x Minecraft collection is set to drop on 16 March and will be available via the Lacoste website, and in UK stores from 23 March 2022.