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Lacoste opens store in Icon Outlet at The O2

Tom Bottomley
02 December 2020

French designer sportswear brand Lacoste has opened a new 1,770 sq ft store at Icon Outlet at The O2 today.

Situated on the upper level, adjacent to Ted Baker and Calvin Klein, the store is selling Lacoste’s apparel, accessories and fragrances for men, women and children.

Lacoste CEO for the UK and Ireland, Jamie Givens, said: “We are thrilled to have signed for our latest space at Icon Outlet. At Lacoste we have always been committed to designing products that combine innovation, quality and elegance. Icon Outlet embraces these notions across their retail portfolio and we look forward to showcasing our premium range of unique and original lifestyle offerings.”

Marion Dillon, Leasing Director for Icon Outlet, commented: “Lacoste is an anchor brand and their signing is evidence that Icon Outlet remains attractive to international brands interested in reaching our diverse customer base.

Our like-for-like sales reached 83% of last year’s figures in the October half-term, demonstrating that Icon Outlet provides a full destination experience that appeals to consumers.”

Janine Constantin-Russell, Managing Director of Icon Outlet, added: “We are delighted to be reopening again today, with Lacoste now joining our family of brands.

“We have the perfect safe, spacious environment to offer a brilliant Christmas shopping destination, and with so many brands at savings of up to 80% off in our winter Sale, this is the place for customers to get maximum value from their gifting budget.”

Lacoste remains an official partner of the Nitto ATP tennis finals, which recently took place at The O2 behind closed doors due to the national lockdown.

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