Lacoste appoints former Joseph creative director Louise Trotter

Louise Trotter Lacoste

Louise Trotter, former creative director of British luxury brand Joseph, has joined Lacoste in the same role and its the first woman to hold the position in the French brand’s 85-year history.

Trotter replaces the Portuguese designer Felipe Oliveira Baptista who departed from Lacoste in May; Trotter’s departure from Joseph was announced in July.

“I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history,” she said of her new role.

Thierry Guibert, CEO of Lacoste Group, added: “We are very happy to welcome Louise in our team. Her visionary approach to lines and materials and her expertise in designing highly technical pieces, are valuable assets to strengthen the positioning of our collections.”

Before joining Joseph in 2009 (she succeeded the brand’s founder Joseph Ettedgui who passed away in 2010), Trotter was creative director at Jigsaw and prior to that had held roles with Gap, Calvin Klein and Tommy Hilfiger.

Joseph announced her replacement last month as Susana Clayton, formerly of Givenchy.