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Gymshark appoints ex-Lacoste exec as its first Chief Supply Chain Officer

Tom Shearsmith
18 January 2023

Gymshark, the fitness community and apparel brand, has appointed Laurent Madelaine as its new Chief Supply Chain Officer (CSCO), the latest in a recent spate of senior appointments at the business.

In his new role, Laurent will responsible for the smooth running of Gymshark’s sourcing, supply chain and logistics. He will also oversee Gymshark’s quality control and sustainability strategy, ensuring the brand sources product from the right places to make the best product.

Laurent joins after more than five years at Lacoste, the past three of which he served as Executive Vice President of Operations. Laurent was responsible for overseeing manufacturing, sourcing, supply chain (including logistics & distribution) and sustainability, as well as being part of the Exec Committee.

He also became very involved in Lacoste’s community projects, which Gymshark describes as making him "a great fit" for the brand. Prior to Lacoste, Laurent also held roles at Sears, Carrefour and Tesco.

Laurent is the latest in a recent spate of senior appointments at Gymshark, following Mat Dunn joining from ASOS as Chief Financial Officer, John Douglas joining from Burberry as Chief Technology Officer and Carly O’Brien joining from The Very Group as VP of Marketing.

Laurent Madelaine, CSCO, Gymshark, commented: “I’ve long been an admirer of Gymshark and what Ben and the team have built in such a short space of time. However, as soon as I met Ben, I was immediately impressed by the combination of humility and ambition. The parallels between my and Gymshark’s passion for community were instantly evident. I’m incredibly excited to play my part in making Gymshark the most iconic British brand on the planet.”

Ben Francis, Founder and CEO, Gymshark, said: “We’re committed to creating the best possible product, but it absolutely has to be sourced from the right place. Laurent is the perfect person to become our first ever Chief Supply Chain Officer. His sourcing experience, which has taken him all over the world, combined with the importance he places on community makes him an incredible addition to the team. And his expertise within both retail and fashion will bring an invaluable new layer to our supply chain. I can’t wait to see what he brings.”

Read's interview with Gymshark's Founder and CEO, Ben Francis.

Alternatively, read's interview with Gymshark's Chief Brand Officer, Noel Mack.

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