Footasylum opens flagship store in Oxford Street as demand grows

Footasylum has today opened the doors to its flagship store at 73-89 Oxford Street in London, as it continues to see strong demand for its branded streetwear offering.

The 20,000 sq ft store, which was previously home to New Look, trades across two floors with additional customer service and click-and-collect lockers located in the basement. Footasylum’s womenswear, menswear and junior offerings as well as an extensive selection of footwear will be on offer.

Reflecting customer’s demand for experimental stores, the new store will house digital capabilities such as digital signage.

The Oxford Street opening comes as the business continues to go from strength to strength under the ownership of Aurelius, which acquired Footasylum in August 2022. The new flagship store is the latest in a line of Footasylum site openings. A new store in Watford, Hertfordshire will open in October.

The company has also recently upsized a number of its existing sites at Westfield Stratford City and Lakeside Shopping Centre in Essex. What's more, Footasylum locations at Birmingham Bullring and Leeds White Rose are undergoing expansions.

Barry Bown, Executive Chairman and CEO of Footasylum, commented: " Oxford Street is by far and away the UK’s most important and sought after physical retail location. As well as attracting hundreds of millions of shoppers every year, it is also a must-visit for any global brand seeking to understand the UK’s fashion landscape. Having such an impressive and prominent store on Oxford Street will be pivotal to showcasing our incredible proposition to the whole world and internationalising the Footasylum brand.

"I’ve worked on hundreds of store openings over the years, and can safely say that this is the most impressive and exciting store I’ve ever had the pleasure of being involved with. The store is jam packed with the most advanced retail technology, the latest trainer drops, and the best of trending streetwear."