Zalando launches size advice based on customers own body measurements

Zalando has launched a new tool for customers to receive size advice based on their unique body measurements.

The service is now available for customers in the DACH region, but is expected to expand to additional markets in the future.

It allows users to take two pictures of themselves in tight clothing for Zalando to predict a person's body measurements and help them find the right fit for their clothing purchases.

The service marks the next step in Zalando’s journey to help customers find the right fit at first try. It follows the launch of the retailer's virtual fitting room, allowing customers to see how clothes will fit their personalised online avatar.

Through the work of Zalando’s in-house team working on size and fit, the retailer has already reduced size-related returns by 10%.

Stacia Carr, VP Size & Fit at Zalando, said: “Helping customers find the right fit is an important part of deepening customer relationships.

"It is frustrating to wait for an item to then discover it does not fit. With the introduction of size advice with body measurements, we continue to leverage our innovations to help our customers with one of the main problems of the fashion industry.

"We can also continue supporting our brand partners, since this feature can provide further insights on  their customers’ size and fit requirements”.