RANRA wins Zalando Sustainability Award during Copenhagen Fashion Week
London and Reykjavík-based design studio RANRA has been named the winner of the fourth Zalando Sustainability Award during Copenhagen Fashion Week.
The design studio, which specialises in transitional outerwear pieces, particularly impressed the international jury with an "unexpected mix of colours and textures on the runway, which is not as prevalent in more sustainable shows".
In addition, the jury liked how the brand designed its collection with longevity in mind, with many of the garments being adaptable and versatile.
RANRA will receive a prize of £16,900 (€20,000) and a partnership with Zalando to develop an exclusive collection that will further leverage more sustainable design solutions across materials, production processes, technological solutions and traceability.
In addition, Zalando added that they will make much of the label's spring/summer 2023 collection showcased during Copenhagen Fashion Week available to its customers across 25 European markets.
Alice Marshall, Buying Director Womens Apparel at Zalando and Zalando Sustainability Award jury member said: "The jury and I were impressed with the beautiful use of colours, and the exciting use of fabrics in the garments.
"The genderless collection makes it a really interesting and inclusive collection for our customers. We look forward to working with RANRA to create a capsule collection that explores the advancements and innovations that Zalando consumers are looking for."
RANRA Founders Arnar Mar Jonsson and Luke Stevens added: "It means the world to us to see our work being recognised by such a prestigious award. From the beginning it has been our goal to create a brand that will have an impact on how the industry is currently manufacturing; intervening within existing production methods or adapting historic approaches which offer more sustainable solutions to the issues the industry faces today.
"Winning this award is a huge step in further defining this path. More than ever, we feel motivated to keep pushing the boundaries of clothing design and how we define sustainability."
The Zalando Sustainability Award, ran in partnership with Copenhagen Fashion Week, was created to encourage fashion brands to explore alternative approaches to design and production to contribute to a more responsible fashion industry that is less harmful to the environment. Previous winners have included House of Dagmar, Nikolaj Storm, and Iso.Poetism by Tobias Birk Nielsen.