Amanda Holden and Davina McCall star in new JD Williams campaign

Online retailer JD Williams has revealed its second advertising campaign featuring brand ambassadors Davina McCall and Amanda Holden.

This campaign, which will run across TV, print and digital, is focused on the Autumn season and is the second advertising campaign featuring the duo since the brands relaunch in July.

The campaign features McCall and Holden wearing pieces from the Autumn collections, each dressed to reflect their personalities. Holden is dressed in an evening dress whilst McCall appears in a jewel coloured silky co-ord and double denim.

Kenyatte Nelson, Chief Brand Officer at JD Williams, said: “We’re thrilled to reveal the second instalment of our campaign that exists to celebrate grown women. We had a fabulous reaction to the first campaign release with Amanda and Davina and are proud to be able to showcase the latest advertising campaign release.

“The September collections, from fashion, home and the rest have some fantastic, trend led offerings for grown women to discover and who better to showcase them than Amanda and Davina who are back together again in the latest campaign.”

Speaking about the partnership, Davina McCall, added: “I love working with JD Williams and working with Amanda is a hoot… She’s such a laugh. But what I really love about them is they really are trying to think about us women and giving us what we are not getting from other retailers. They have so many great unexpected brands for us to discover too!”

Earlier this year, N Brown Group, owner of Simply Be, Jacamo and JD Williams reported revenues in Q1 rose slightly by 0.5% year on year to £168.7 million, with product revenue up 4.6% and financial services revenue down 5.9%.