N Brown Group revenue returns to growth in Q1
The Group's Q1 product revenue growth was driven by the five strategic brands (Jacamo, Simply Be, JD Williams, Ambrose Wilson and Home Essentials) which grew 15.5% in the period; a result of the strategic transformation which has taken place at N Brown Group over the last two years.
In Q1 FY22 strategic brands were 81% of product revenue compared to 67% in the same period 2 years ago, representing the first quarter of product revenue growth since Q3 FY18.
Clothing & Footwear sales continued to recover, with demand increasing 21% compared to the prior period with own brand Womenswear +27% and Menswear own brand +25%.
This month, N Brown Group signed Amanda Holden and Davina McCall as brand ambassadors for JD Williams, hoping to increase consideration for boutique shopping experience amongst the right target audience.
Steve Johnson, Chief Executive Officer at N Brown Group, said: "The strategic transformation initiatives we have enacted over the past two years have now started to deliver product revenue growth, with customers responding well to the new ranges across our core brands.
"We have a number of exciting initiatives in the pipeline and today we have announced a new partnership with Amanda Holden and Davina McCall to be the new faces of JD Williams, leading some innovative new campaigns which will serve as a rich source of inspiration for our customers. Whilst the external environment remains challenging, we have made a good start to the financial year and trading remains in-line with our expectations."