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JD Williams enlists Davina McCall and Amanda Holden in campaign to target mid-life woman

Chloe Burney
13 April 2023

JD Williams’ 'Find Your Style' campaign showcases a combination of fashion and home products, demonstrating how viewers can effortlessly and affordably curate their wardrobes and houses for springtime.

Combining fashion and home products in carefully curated edits, household names McCall and Holden are seen sporting looks from the Happy Host collection, which is available at JD Williams online now.

The online retailer has the breadth of products to support every moment and by curating collections across fashion and home, the brand can show an understanding of authentic and relatable experiences.

The British TV personalities embody the perfect dinner party hosts, all while sipping on cocktails and wearing looks from JD Williams. Amanda is modelling the White Single-Breasted Blazer (£60.00) and Wide Leg Trouser (£32.00), whilst Davina wears the Nobody's Child Elora Midi Dress (£75.00).

Amanda Holden commented: "The spring holidays are fast-approaching and it’s time to catch up and spend some quality time with family and friends. Spruce up your space, get garden ready and bring everyone together for a special gathering in style!"

Davina McCall added: "Spring always feels like a refreshing new start, time to declutter, look at things in your wardrobe that don’t make you happy and sort the house out. JD Williams makes it easy to make small updates and have family and friends over, so you can relax and enjoy hosting over the holidays and beyond."

JD Williams has also launched a competition on Heart where listeners can win £1,000 to spend on the website.

Contrary to mainstream retailers, JD Williams continues to target the mid-life woman. These women are defined as being in their prime, who now have time to shift the focus back on themselves again.

The retailer stocks clothing sizes from 8 – 32, accessories, homeware, electrics, beauty and more, available online at

Esme Stone, the Head of Brand at JD Williams, said: "The campaign with our brand ambassadors, Davina, and Amanda is aimed at style-conscious women looking for inspirational fashion and home ideas that offer versatility without breaking the bank! Whether you want to keep things relaxed with smart casual styling or add a touch of glamour for a dressier affair, Davina and Amanda show the looks and products to make 2023 the best it can be."

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