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Alexa Chung fashion label backer is revealed

Lauretta Roberts
23 February 2017

One of the UK's most successful investors and entrepreneurs Peter Dubens has been revealed as the financial backer of Alexa Chung's highly anticipated fashion label which is due to launch this spring.

When Chung announced last year that she would be launching her label, called Alexachung, she declined to reveal the identity of her financial backers but Dubens has confirmed it is him in an interview with the New York Times.

Dubens is the co-founder and managing partner of Oakley Capital Private Equity and has invested personally, as well as through his venture capital fund, Pembroke VCT, in a number of businesses including Bella Freud’s fashion label, having been introduced to both Freud and Chung by British model and Vogue contributor Laura Bailey.

Bailey told the New York Times said Dubens wasn't necessarily drawn to fashion in particular but he had "a very big feel for talent and marketing and potential". While Dubens himself was keen to stress, lest other designers seek him out, that he wasn't interested in making any further investments in the sector. "I don’t personally make investments in smaller companies any more," he said. "Alexa is my last one."

The Alexachung label will be positioned in the premium contemporary space with T-shirts priced at around £80-£100 moving up to around £650 for a jacket. Stockists will include Matchesfashion.com in the UK and Bergdorf Goodman in the US.

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