Allbirds joins resale revolution with 'ReRun' platform

Sustainability lifestyle brand Allbirds will launch its shoe resale program in partnership with recommerce platform Trove, with plans to double the lifetime of its footwear products.

The Allbirds 'ReRun' program will launch initially at three US stores in Los Angeles, Chicago and New York City, eventually expanding to other retail locations.

Customers can bring in their worn Allbirds shoes for $20 in store credit. The company will sell slightly imperfect and gently used shoes on the 'ReRun' platform at reduced price points, starting at $59.

The new recommerce program aligns with Allbirds’ Flight Plan, a series of sustainability commitments that include reducing the brand’s per-product carbon footprint by half by the end of 2025 and cutting it to near zero by the end of 2030. Allbirds is already a 100% carbon-neutral business through the use of third-party verified carbon offsets.

California-based resale service provider Trove will provide the technology support and logistics for the 'ReRun' platform. The company's current customers include Levi's, Lululemon, Patagonia, REI, Nordstrom and Eileen Fisher.

Hana Kajimura, Head of Sustainability at Allbirds, said: "To create a more sustainable fashion economy it’s crucial that we take a holistic approach. By launching our trade-in program, ReRun, we will enable our customers to play an integral role in extending the life of our shoes. We always seek partners who share our commitment to sustainability, and we’re thrilled to work with Trove on our first recommerce initiative."

TheIndustry.fashion recently spoke to Hana on the In Conversation podcast, speaking about what initially drew her to the business, why sustainability education is as important as sustainability innovation, the company’s carbon footprint calculator and its 2025 and 2030 goals.