Ahead of Black Friday, sustainable accessories and footwear brand Allbirds is flipping tradition and is calling for consumers to “Break tradition, not the planet”.
Instead of slashing prices, Allbirds will be raising them and doubling its commitment to sustainability.
This Black Friday, all prices across Allbirds entire collection will increase by £1 and be matched by £1 from Allbirds, with the additional proceeds going directly to Fridays For Future, the youth-led international climate movement founded by climate activist Greta Thunberg.
The continuation on urging consumers to consider buying better follows the brand’s initiative for 2019, which saw all of its UK stores closed for Black Friday, instead opting to provide complimentary workshops for consumers providing education around their buying decisions and how these have a long-lasting impact.
The core belief of the brand is to showcase how a business can be used as a force for good and contribute to positive change in the industry.
Last month, Allbirds launched its first apparel range, expanding its offering beyond footwear and accessories.