PODCAST: Allbirds - Sustainability Lead, Hana Kajimura
Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders.
Allbirds, the Sustainability focused and results driven footwear and apparel brand have been disrupting the fashion industry since 2016. Headquartered in San Francisco and launched by duo Tim Brown and Joey Swillinger– the brand has reached all corners of the globe, with a store opening in London last year.
The company claims to be as eco-friendly as possible and is certified B Corp. Its continued innovation in both product development and sustainable materials has allowed its popularity to grow year on year.
In March 2018, the company started offering its footwear with eucalyptus tree fibre and by 2020 had expanded into the apparel category. In May 2020, Allbirds announced a partnership with Adidas, with both companies collaborating to create the world’s lowest carbon footprint shoe.
In the latest edition of the In Conversation podcast in partnership with Klarna, Tom Shearsmith, News & Features Writer at TheIndustry.fashion speaks to Allbirds Sustainability Lead, Hana Kajimura.
Hana talks about what initially drew her to the business, the projects she has supported in the last five years, why sustainability education is as important as sustainability innovation, the company’s carbon footprint calculator, its 2025 and 2030 goals and its highly anticipated upcoming collaboration with Adidas.
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