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In Pictures: Allbirds launches its first performance apparel collection

Tom Shearsmith
17 August 2021

Sustainable footwear and apparel brand Allbirds has announced the launch of its first performance apparel collection, named Natural Run Apparel.

The new six-piece collection features items encompassing both menswear and womenswear including a vest, leggings, cycling shorts, a t-shirt and drawstring shorts.

After 2 years and more than 70 iterations, the performance apparel collection, made using all-natural eucalyptus tree and merino wool fibres, was put to the test over thousands of hours and met industry benchmarks for breathability, sweat-wicking, quick-drying, and comfort stretch.

The collection is the apparel industry’s first performance line to be labeled entirely with its Carbon Footprint, ranging from 4.7 kg to 14.5 kg CO2e before being 100% offset to zero.

Retail prices for the Natural Run Apparel collection range between £48 to £98 and are available online and in its stores from today.

In the latest edition of the In Conversation podcast, TheIndustry.fashion spoke to Allbirds Sustainability Lead, Hana Kajimura.

Hana talks about what initially drew her to the business, the projects she has supported in the last five years, why sustainability education is as important as sustainability innovation and the company’s carbon footprint calculator.

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