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PrettyLittleThing

Description:

PrettyLittleThing is a UK-based fashion retailer, aimed at 16-35-year-old women. The business was founded in 2012 by Umar and Adam Kamani, sons of Boohoo co-founder Mahmud Kamani.

Originally launched as an accessories-only website, PrettyLittleThing has rapidly grew into one of the biggest online womenswear brands, working strategically with celebrities and influencers.

For more news about PrettyLittleThing, see our related stories below company information.

Company Information
Revenue: £516.3 million (2020)
Segments / Shopping Categories:

Womenswear; Accessories; Bags; Jewellery

Company Size (No. of Employees): 411
Parent Company/Key Investors:

Boohoo

Group Companies:

Boohoo; Nasty Gal

Payment Methods:

Credit card; Debit card; PayPal

Student Discount:

22% with UNiDAYS

Delivery Options:

Standard delivery; Click and Collect; UK Next Day delivery; Saver delivery

Number of Countries Shipped To: Over 30
Key Countries Shipped To:

UK; USA; EU; China; Russia

Number of Active Customers: 6.3 million (2020)
Contact Information
Head Office Address:
49-51 Dale Street, Manchester M1 2HF
PR Company:

PrettyLittleThing handles their own PR.

Pippa Brookfield - Influencer and PR Manager
020 3598 7240
pippa.brookfield@prettylittlething.com

Amy Simon - Senior Influencer & PR Manager
020 3598 7241
amy.simon@prettylittlething.com

Key Executives
Chief Executive:

Umar Kamani

Merchandising Director: Jonathan Haycock
Buying Director: Faye Reddish
Head of Buying: Sarah Moore
Head of Design: Chris Parnell
Creative Director: Teyana Taylor
Digital Director: Parveen Chandi
Marketing Director: Niki Capstick
HR Director: Victoria Idle
Chief Financial Officer: Tom Binns

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