Launched in 2012, Pretty Little Thing is an online fashion retailer aimed at savvy shoppers on a budget and part of the Boohoo group.
Founded by Umar and Adam Kamani, sons of Boohoo co-founder Mahmud Kamani, the website drops hundred of new product daily and make runaway styles accessible to everyone.
The company also works with high profile influencers who support them in driving the brand and help to create awareness whilst acting as ambassadors. The brand is the fastest growing part of Boohoo, in the year to 28 February 2019 its revenues soared by 107% to £374.4m.
In 2018 PrettyLittleThing opened its LA HQ and influencer lounge on Melrose Avenue and in March 2019 submitted planning proposal for a new HQ in Manchester.