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PrettyLittleThing

Description:

Launched in 2012, Pretty Little Thing is an online fashion retailer aimed at savvy shoppers on a budget and part of the Boohoo group.

Founded by Umar and Adam Kamani, sons of Boohoo co-founder Mahmud Kamani, the website drops hundred of new product daily and make runaway styles accessible to everyone.

The company also works with high profile influencers who support them in driving the brand and help to create awareness whilst acting as ambassadors. The brand is the fastest growing part of Boohoo, in the year to 28 February 2019 its revenues soared by 107% to £374.4m.

In 2018 PrettyLittleThing opened its LA HQ and influencer lounge on Melrose Avenue and in March 2019 submitted planning proposal for a new HQ in Manchester.

Company Information
Annual Sales: £374,400,000 (2018)
Segments / Shopping Categories: Womenswear; Accessories; Bags; Jewellery
Parent Company/Key Investors: Boohoo
Group Companies: Boohoo; Nasty Gal
Number of Countries Shipped To: Over 30
Key Countries Shipped To: UK; USA; EU; China; Russia
Average Order Value: £36.05
Number of Active Customers: 5 million
Contact Information
Head Office Address:
49-51 Dale Street, Manchester M1 2HF
PR Company: PrettyLittleThing handles their own PR. Pippa Brookfield - Influencer and PR Manager 020 3598 7240 pippa.brookfield@prettylittlething.com Amy Simon - Senior Influencer & PR Manager 020 3598 7241 / 07585 705304 amy.simon@prettylittlething.com
Key Executives
Chief Executive: Umar Kamani
Buying Director: Faye Reddish
Digital Director: Parveen Chandee
Marketing Director: Niki Capstick
HR Director: Victoria Idle
Chief Financial Officer: Paul Papworth

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