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Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank, offering a diverse range of products, stocking baby and kids, womens, mens, home, accessories, beauty products and confectionery.

Primark opened its first store in Dublin in 1969 under the name Penneys and today operates more 360 stores (which equates to 14.8m sq ft of selling space) in ten countries across Europe and the US, where it is growing its presence.

Primark currently has license agreements with major worldwide companies, allowing the retailer to create and stock cheap products from IP's including Disney, Harry Potter and Fortnite. It has put these to good use with dedicate merchandise areas in its new mega-store in Birmingham, opened in April 2019. Covering five floors and 160,000 sq ft, it is the largest Primark in the world and the Guinness Book of Records has confirmed it is the largest fashion store in the world.

In June 2018 and June 2019, Primark released a limited-edition and location-varying Pride collection in celebration of LGBTQ+ equality. Primark partnered with ILGA World in support of their work as an international advocate for LGBTQ rights and donated €175,000 (£150,000/$195,000) to ILGA World.

The business is unusual in that is has no e-commerce function and is instead focusing on its store expansion programme (and focusing on large-scale stores) when others are retreating from the high street.

Company Information
Annual Sales: £7.79 billion (Year end 2019) £913 million profit (Year end 2019)
Segments / Shopping Categories: Womenswear; Menswear; Kidswear; Lingerie; Swimmwear; Beauty; Footwear; Accessories; Jewellery; Footwear
Company Size (No. of Employees): Approx 70,000
Parent Company/Key Investors: Associated British Foods
UK Standalone Stores: 189
Total Global Stores & Stockists: 373
Payment Methods: Debit card; Credit card; Apple Pay; Giftcard
Contact Information
Head Office Address:
Weston Centre, 10 Grosvenor Street, London W1K 4QY
PR Company: Primark handles it own PR. Eleanor Watson - Fashion Communications Manager 020 7323 9620 ewatson@primark.co.uk Sian Nash - Fashion Communication Officer 020 7323 9620 sian.nash@primark.co.uk Grace Brennan - Fashion Communications Officer 020 7323 9620 grace.brennan@primark.co.uk
Key Locations: 499-517 Oxford Street, London, W1K 7DA 159 High Road, London, N22 6YQ Westfield Stratford, 2 Montfichet Road, London, E20 1EJ
Key Executives
Chief Executive: Paul Marchant
Product/Trading Director: Paula Dumont Lopez
Buying Director: Paul Baldwin
Head of Buying: Karen Whittaker
Head of Marketing: John Smith; Dawn Nicholson
HR Director: Dave Bradley (Director of People and Culture)

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