Customers can shop Primark womenswear online for the first time ever
High street retailer, Primark, is adding up to 1,000 womenswear products to its Click + Collect service, joining the already available kids’ and nursery ranges.
This move will allow customers to shop a wide range of womenswear online as it expands its successful Click + Collect trial.
Womenswear is Primark’s most popular category 'by far', providing not only convenience to shoppers but also more reasons to visit their local high street.
As of 13 September, Primark customers of the 57 trial Click + Collect stores across Greater London, the North West of England and North Wales will be able to buy a selection of womenswear online for pick-up. With this new addition, customers will be able to shop from around 2,500 Primark products via Click + Collect.
The womenswear offering will include:
- Ranges typically only found in larger stores, such as the Edit collection
- A selection of in-store bestsellers in an extended range of colours and styles as online exclusives
- Specialist products such as Primark’s Supporting Women for Lifewomenswear and breast cancer lingerie collections
Customers whose local stores aren't one of the 57 trialling the Click + Collect scheme can still visit the Primark website to browse current ranges and check the in-store availability of products.
