Primark rolls out Click & Collect in London

Primark has expanded its Click & Collect service to include 32 stores in and around London, following the launch of its trial last year.

The service allows customers to shop online from around 1,500 items across baby, kids and nursery clothing and toys, before collecting in their nominated store on their chosen day.

The new locations offering the service include multi-storey flagships on Oxford Street, destination stores in Bluewater, Lakeside and Westfield White City, and smaller high street locations like Tooting and Woolwich, amongst others.

Customers at smaller Primark stores will also benefit from access to products normally only found in larger flagship stores.

Kari Rodgers, UK Retail Director at Primark, said: “It’s a really exciting moment for us as we take our Click & Collect trial to the next level and bring it to 32 of our stores in and around London.

"This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click & Collect offers and complementing experience within our stores.

"The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further.”

The service goes live as Primark plans to lower the prices on hundreds of its Autumn/Winter kidswear products in time for the back-to-school rush.

The move means new lower prices on everyday kids’ essentials such as t-shirts, sweatshirts, hoodies and pyjamas, landing in Primark stores from the end of July to help families during the cost-of-living crisis.