Primark drops prices on hundreds of Kids summer essentials to 'help families'

In an effort to ‘offer the best value on the high street to support families’, Primark has dropped its prices on selected kidswear holiday essentials.

Primark’s ‘Little Prices For Little Ones’ initiative sees the price points of selected summer essentials lowered and aims to help families make their money go further as they start planning summer wardrobes.

Despite inflation slightly dropping, 23% of Britons are still struggling or just about making ends meet while a further 43% are simply ‘managing’ their spending, according to Kantar Great Britain Report.

This marks Primark’s second year of introducing lower prices across hundreds of kidswear.
The retailer’s new lower prices include summer essentials such as swim shorts and swimsuits, selected t-shirts and shorts, sliders and baseball caps.

An outfit consisting of a t-shirt, swim shorts, sliders and a baseball cap can be picked up for £10.50 compared to £12.50 last year. The move also extends to babywear, with a full outfit comprising of selected t-shirts and shorts now only £4.60 compared to £8 last year.

Gavin Daniels, Director of Kidswear at Primark, said: "We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality.

"As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families. Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again."

With this price drop, Primark hasn't neglected its ongoing sustainability efforts. The majority of its swim shorts and swimsuits are made using recycled materials (a minimum of 50% recycled polyester). Meanwhile, selected t-shirts, shorts and babywear outfits continue to be made using a minimum of 50% cotton sourced from the Primark Sustainable Cotton Programme (PSCP), the largest sustainable cotton programme of its type within the fashion industry.