Primark and Rita Ora's festive second drop hits stores today

Primark and the critically acclaimed singer Rita Ora have once again collaborated, this time with a festive-ready collection that allows "Primark customers to shop her famous style for less".

The second Rita Ora x Primark collection, which will get shoppers into the festive spirit, launches today in all 430+ of Primark’s stores across 16 markets.

It follows the September launch of the collection, which was also "co-designed" by Primark and Ora, alongside emerging London-based designer Jawara Alleyne.

Rita Ora commented: "It’s been a dream come true working with Primark in bringing our shared vision to life. Combining my love of fashion and creativity, we have created something magical for all to cherish in their wardrobe and enjoy wearing time and time again. I’ve loved seeing everyone rock the first collection, and I’m so excited to share the next stage of our journey just in time for the holidays.

"For me, the holiday season is all about spending time with loved ones and enjoying those winter nights out. With this new collection, I hope people can find a few pieces that truly help them look and feel their best."

The collection draws inspiration from Ora’s style combined with influences from Studio 54 and late 70s rockstar fashion. Embodying disco dressing at its best, the collection features metallics, sheer lace and high-shine vinyl elements.

Mary Lucas, Trading Director at Primark, added: "I am even more excited for our customers to see this second collection, now that we know how incredible the reaction has been to the first. The ranges are perfect for this time of year, the styles reflect Rita’s love of glamour and all things sparkle which will help lift all our spirits during the colder, darker winter months."

UK customers will also be able to shop the Rita Ora x Primark collection online via Click + Collect before picking it up in one of the retailer’s 57 trial Click + Collect stores.