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Tommy Hilfiger to open permanent store at London Designer Outlet

Tom Shearsmith
23 September 2021

Tommy Hilfiger is set to move to a significantly larger unit at London Designer Outlet following the success of its pop-up store last year.

The existing pop-up Tommy Hilfiger store will be relocated and triple in size from its current 2,500 sq ft store to a 7,800 sq ft store.

The location will stock the Tommy Hilfiger womenswear, menswear, accessories and footwear collections, as well as housing a dedicated Tommy Hilfiger kidswear area.

Tommy Hilfiger’s store design fuses the brand’s heritage with clean, modern finishes and a bright, airy aesthetic. Additional design elements will include digital screens and premium metal fixtures to support the product offering.

Building on Tommy Hilfiger’s ambitious sustainability mission to create fashion that "Wastes Nothing and Welcomes All", the store was designed to comply with all DDA requirements, and like London Designer Outlet as a whole is fully wheelchair accessible.

London Designer Outlet, which is managed by the UK’s specialist outlet operator Realm, is known for its premium and lifestyle fashion brands which include Guess, Kurt Geiger, Levi’s, Dune, Replay, Vans and The North Face.

Throughout the pandemic, London Designer Outlet has welcomed a number of new brands, many of which signed their deals over the past 18 months, including Radley, Lyle & Scott, NICCE and Police.

Christine Grace, Leasing Director for Realm, said: “Given that shops in London Designer Outlet feature high quality fit-outs, visually appealing displays and a mystery shop programme to ensure a consistently excellent guest experience, Tommy Hilfiger’s newly upsized store will fit right in.

“We are delighted our guests have so loved shopping in Tommy Hilfiger over the past year and can’t wait for them to be introduced to this further enhancement of our already much appreciated premium fashion offer. Having performed so well over the past year, this decision is a clear indication of how compelling the business case is for destinations like London Designer Outlet.”

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