Lacoste is a sportswear, lifestyle brand, born of the inventiveness of a tennis champion, Ren Lacoste, who created the first polo shirt, the L.12.12, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis court.

Nicknamed the Crocodile by the press, in the late 1920’s when he was a multiple Grand Slam tennis champion, Ren Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.

Today, Lacoste is present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world.

Company Information
Annual Sales:


Segments / Shopping Categories:

lacoste; menswear; womenswear; sportswear; kidswear; polo; tennis; fragrance; footwear; shoes; accessorises

Company Size (No. of Employees): 10,000
Parent Company/Key Investors:

Lacoste SA owned by Maus Frères SA

UK Standalone Stores: 24
Total Global Stores & Stockists: 1,200 stores; 10,600 wholesale stockists
Key Concessions:

House of Fraser; John Lewis & Partners

Group Companies:

Gant; Lacoste; Aigle; Manor

Key Brands Stocked:

Lacoste; Lacoste L!ve; Lacoste SPORT

Contact Information
Head Office Address:
23-25 rue de Provence, Paris 075009
Head Office Telephone: 0196 231 2803
Key Locations:

UK; France; USA; China

Key Executives
Chief Executive:

Jamie Givens – CEO of Lacoste UK & Ireland

Buying Director: Neil Smith (UK Wholesale Director)
Design Director: Louise Trotter (Creative Director)
Retail Director: Robert Norris (Deputy Retail Director)
Digital Director: Julien Schneider (Group Chief Digital Officer)
Marketing Director: Billie Jean de Voil
HR Director: Nancy Chan
Social Media

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