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Adidas

Description:

Adidas was founded by brothers Adi and Rudolf Dassler in the early 1920s as Dassler Brothers Shoe Factory, in Herzogenaurach in Germany.

In 1948, Rudolf decided to start his own company, which later became Puma, and Adi renamed the company “adi-das", after himself. The signature three stripes appeared after 1952 when acquired from the Finnish athletic footwear brand Karhu Sports.

The brand frequently collaborates with a number of artists, companies and social campaigns to find innovative methods of reducing fashion's impact on the planet.

For more news about Adidas, see our related stories below company information.

Company Information
Annual Sales:

€23.640 billion (2019)

Segments / Shopping Categories:

menswear; womenswear; footwear; accessories; bags

Company Size (No. of Employees): 60,000+
Parent Company/Key Investors:

Traded on Frankfurt based Xetra as 'Adidas AG'

UK Standalone Stores: 25
Total Global Stores & Stockists: 2,500 plus 13,000 mono-branded franchise stores
Group Companies:

Reebok; Adidas Originals

Key Brands Stocked:

Adidas; Yeezy; Y-3; Adidas Crazy; ZX Flux; Adidas Originals; P.O.D System; Adidas Deerupt; Adidas Atric

Payment Methods:

Debit card; Credit card; American Express; PayPal; Apple Pay

Student Discount:

Adidas offers 30% off for students, with 35% off app purchases.

Delivery Options:

Standard delivery; UPS Express delivery; store collection; Parcelforce pick-up collection

Contact Information
Head Office Address:
Adi-Dassler-Strasse 1, Bavaria 91074
Head Office Telephone: 0191 335 5200
Website:
PR Company:

Adidas handles their own PR.

Phone: 020 7578 0560
Email: media.europe@nike.com

Key Locations:

London; New York; Los Angeles; Shanghai; Tokyo; Paris

Key Executives
Chairman:

Thomas Rabe

Founder: Adi Dassler
Chief Executive:

Kasper Rorsted

Managing Director: Arthur Hoeld
Merchandising Director: Jason Smith
Buying Director: Dawn Marie Cooper
Design Director: Tom Pike
Digital Director: Michelle O'Mahoney
Marketing Director: Clara Dooley
Chief Marketing Officer: Roy Gardner (VP Marketing)
HR Director: Tony Cooke
Social Media
Linked-in:
Pinterest Page:
Apple App Store:

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