The second largest sports company in the world, Adidas was founded by brothers, Adolf (Adi) and Rudolf Dassler, in the early 1920s as Gebruder Dassler Schuhfabrik, (Dassler Brothers Shoe Factory), in Herzogenaurach in Germany. They persuaded U.S. sprinter Jesse Owens to use their handmade spikes at the 1936 Olympics.
In 1948, Rudolf decided to start his own company, which later became Puma, and Adolf renamed the company “adi-das", after himself. The signature three stripes appeared after 1952 when acquired from the Finnish athletic footwear brand Karhu Sports for two bottles of whiskey and the equivalent of 1600 euros.
Adidas collaborates with a number of artists, companies and social campaigns. One of their most recent and successful collaborations is with TfL (Transport for London), launching a collection of footwear based around the London Underground. The brand frequently collaborates with Stella McCartney to find innovative methods of reducing fashion's impact on the planet.
€21.218 billion (2017)
Menswear; Womenswear; Footwear; Accessories; Bags
Traded on Frankfurt based Xetra as 'Adidas AG'
Reebok; Adidas Originals; Adidas Stella McCartney
Adidas; Yeezy; Y-3; Adidas Crazy; ZX Flux; Adidas Originals; P.O.D System; Adidas Deerupt; Adidas Atric
Debit card; Credit card; American Express; PayPal; Apple Pay
Standard delivery; UPS Express delivery; Adidas store collection; Parcelforce pick-up point collection
Adidas handles their own PR.
Phone: 020 7578 0560
Email: media.europe@nike.com
London; New York; Los Angeles; Shanghai; Tokyo; Paris
Stella Cederqvist
