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The second largest sports company in the world, Adidas was founded by brothers, Adolf (Adi) and Rudolf Dassler, in the early 1920s as Gebruder Dassler Schuhfabrik, (Dassler Brothers Shoe Factory), in Herzogenaurach in Germany. They persuaded U.S. sprinter Jesse Owens to use their handmade spikes at the 1936 Olympics.

In 1948, Rudolf decided to start his own company, which later became Puma, and Adolf renamed the company “adi-das", after himself. The signature three stripes appeared after 1952 when acquired from the Finnish athletic footwear brand Karhu Sports for two bottles of whiskey and the equivalent of 1600 euros.

Adidas collaborates with a number of artists, companies and social campaigns. One of their most recent and successful collaborations is with TfL (Transport for London), launching a collection of footwear based around the London Underground. The brand frequently collaborates with Stella McCartney to find innovative methods of reducing fashion's impact on the planet.

Company Information
Annual Sales: €21.218 billion (2017)
Segments / Shopping Categories: Menswear; Womenswear; Footwear; Accessories; Bags
Company Size (No. of Employees): 60,000+
Parent Company/Key Investors: Traded on Frankfurt based Xetra as 'Adidas AG'
UK Standalone Stores: 25
Total Global Stores & Stockists: 2,500 plus 13,000 mono-branded franchise stores
Group Companies: Reebok; Adidas Originals; Adidas Stella McCartney
Key Brands Stocked: Adidas; Yeezy; Y-3; Adidas Crazy; ZX Flux; Adidas Originals; P.O.D System; Adidas Deerupt; Adidas Atric
Payment Methods: Debit card; Credit card; American Express; PayPal; Apple Pay
Delivery Options: Standard delivery; UPS Express delivery; Adidas store collection; Parcelforce pick-up point collection
Contact Information
Head Office Address:
Adi-Dassler-Strasse 1, Bavaria 91074
Head Office Telephone: 0191 335 5200
PR Company: Adidas handles their own PR. Phone: 020 7578 0560 Email: media.europe@nike.com
Key Locations: London; New York; Los Angeles; Shanghai; Tokyo; Paris
Key Executives
Chief Executive: Kasper Rorsted
Managing Director: Arthur Hoeld; Alain Pourcelot
Merchandising Director: Jason Smith
Buying Director: Winnie Chim
Design Director: Tom Pike
Creative Director: Paul Gaudio
Retail Director: Theresa Tang
Digital Director: Claire Lauzanne
Director of E-Commerce: Stella Cederqvist
Marketing Director: Clara Dooley
Chief Marketing Officer: Roy Gardner (VP Marketing)
HR Director: Vivian Zhu
Social Media
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