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Adidas was founded by brothers Adi and Rudolf Dassler in the early 1920s as Dassler Brothers Shoe Factory, in Herzogenaurach in Germany.
In 1948, Rudolf decided to start his own company, which later became Puma, and Adi renamed the company “adi-das", after himself. The signature three stripes appeared after 1952 when acquired from the Finnish athletic footwear brand Karhu Sports.
The brand frequently collaborates with a number of artists, companies and social campaigns to find innovative methods of reducing fashion's impact on the planet.
For more news about Adidas, see our related stories below company information.
€23.640 billion (2019)
menswear; womenswear; footwear; accessories; bags
Traded on Frankfurt based Xetra as 'Adidas AG'
Reebok; Adidas Originals
Adidas; Yeezy; Y-3; Adidas Crazy; ZX Flux; Adidas Originals; P.O.D System; Adidas Deerupt; Adidas Atric
Debit card; Credit card; American Express; PayPal; Apple Pay
Adidas offers 30% off for students, with 35% off app purchases.
Standard delivery; UPS Express delivery; store collection; Parcelforce pick-up collection
Adidas handles their own PR.
Phone: 020 7578 0560
London; New York; Los Angeles; Shanghai; Tokyo; Paris
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