Fashion and football fuse for new Adidas x Man Utd collection
Adidas and Manchester United have teamed up to create the Stone Roses collection – a fusion of "football, fashion, and music" inspired by the legendary 'Madchester' era. The range hopes to allow fans to "showcase their passion for both music and football beyond the pitch".
As the walk-out music for games at Old Trafford since the early 2000s, the song 'This is The One' from the 1989 album 'The Stone Roses', has become synonymous with match days and Manchester United pride.
Inigo Turner, Design Director at adidas, said: "For many fans that remember watching the famous class of ‘92, The Stone Roses music is probably the soundtrack playing in their heads. Both the team and the band represented global youth movements that had Manchester at their heart.
"We’re excited to celebrate that relationship through this collection, which represents the beautiful fusion of Northern England football and musical culture."
The collection, which is available now, spotlights the Manchester United x Stone Roses Originals Icon Jersey. It’s a tribute to the cover of The Stone Roses' album, which was designed by guitarist John Squire.
Fans will get a first glimpse of the line-up on pitch when it is worn by the Manchester United men’s team players before they face Aston Villa away on 10 February and by the women’s team away at Southampton on 11 February.
James Holroyd, Chief Commercial Development Officer at Manchester United, commented: "The Stone Roses is a band that is deeply knitted into the unique Manchester United fan culture both locally and globally.
"This collection is the perfect way to recognise our joint histories in a way that connects with both older fans and the new generation of supporters."