Rapha poaches Robert Lee from Adidas as new Chief Creative Officer

Leading cycling clothing brand Rapha has appointed Robert Lee as Chief Creative Officer, with immediate effect.

Lee’s success in the athletic industry spans over two decades, and he was most recently at Adidas as VP Creative Direction, Training and Sportswear, as well as Creative Director US.

He was also VP of Design at Adidas Group/Reebok International Ltd for 11 years from 1997 to 2008, and Design Director for Reebok between 2002 – 2005.

In his new role at Rapha, Lee will lead the product and brand creative teams, while also being responsible for contributing to the brand strategy, “dreaming up a new future for Rapha and the sport of cycling”.

Francois Convercey, CEO of Rapha, said:“We are truly excited to have Rob join us as Rapha’s Chief Creative Officer. Creativity and design have been central to the Rapha brand since its inception, and Rob will bring his passion for product, culture, and his own rider’s perspective to help us continue to inspire the world to live life by bike.

“We are ambitious about Rapha’s future, and Rob will undoubtedly guide our teams towards a new and very exciting chapter.”

Lee commented: “I’m honoured to be part of an iconic cycling brand that has led the industry in sport and culture. As an active cyclist and endurance racer I will be able to apply my experience of working with athletes and leading product and brand expression for some of the biggest brands.”