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Burberry

Description:

Burberry is a British luxury fashion house founded in 1856 by Thomas Burberry on the principle that clothing should be designed to protect people from the British weather. The company is well-known for inventing “gabardine”, a breathable, weatherproof and hardwearing fabric that revolutionised rainwear and for its Burberry check, introduced in the 1920s and now registered as a trademark.

Having fallen out of favour the brand was revitalised by the appointment of Christopher Bailey as chief creative officer 18 years ago. Along with then CEO Rose Marie Bravo and subsequently Angela Ahrendts, Bailey transformed it into a global fashion force though he had struggled to hold down the roles of both CEO and chief creative officer after Ahrendts left to join Apple in 2013.

Bailey bowed out of the firm at the start of 2018 giving way to new creative chief Riccardo Tisci, who was appointed by CEO Marco Gobbetti. The pair had previously worked together at Givenchy. Gobbetti arrived at Burberry from Celine in 2016.

Company Information
Annual Sales:

£2.7billion

Segments / Shopping Categories:

Womenswear; Menswear; Kidswear; Accessories; Bags; Jewellery; Footwear

Parent Company/Key Investors:

Burberry Plc

Key Stockists:

House of Fraser; John Lewis; Matchesfashion.com; Net-A-Porter.com

UK Standalone Stores: Approx 12, including airport stores
Key Concessions:

Selfridges; Harrods; Harvey Nichols

Payment Methods:

Debit card; Credit card; American Express; PayPal; Apple Pay; Union Pay

Delivery Options:

Next day delivery; Same day delivery (London); Saturday delivery; Sunday delivery; Collect in-store

Number of Countries Shipped To: 40
Key Countries Shipped To:

UK; USA; China; UAE; Australia; Canada

Contact Information
Head Office Address:
Burberry Group Plc, Horseferry House, Horseferry Road, London SW1P 2AW
Head Office Telephone: 020 7806 1328
Website:
Website Traffic: 4.86m (on desktop and mobile web in the last 6 months). Source: SimilarWeb
PR Company:

Burberry handles their own PR.

Lauren Normyle - Press Release Coordinator
020 7806 1328
lauren.normyle@burberry.com

Fleur Gascoigne - Press Release and Entertainment Relations
020 7806 1328
fleur.gascoigne@burberry.com

Anicka Wintle - Senior Press Release & Communications Manager
07970 781887
anicka.wintle@burberry.com

Key Locations:

Eldour House,
13-14 Multrees Walk,
Edinburgh, EH1 3DQ

121 Regent Street,
London, W1B 4HS

23 New Bond Street,
London, W1S 2RE

42 King Street,
London, WC2E 8JS

Key Executives
Chief Executive:

Marco Gobbetti

Creative Director: Riccardo Tisci (Chief Creative Officer)
Digital Director: Ana Monzon (Global Director of Digital Product)
Chief Digital Officer: David Furletti (Director of Digital Technology)
Director of E-Commerce:

Caitlin Innes

Marketing Director: Isabel Dunbar
Head of Marketing: Rachel Waller (VP of Digital Marketing)
HR Director: Jane Lownsborough

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