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Burberry

Description:

Burberry is a British luxury fashion house founded in 1856 by Thomas Burberry on the principle that clothing should be designed to protect people from the British weather. The company is well-known for inventing “gabardine”, a breathable, weatherproof and hardwearing fabric that revolutionised rainwear and for its Burberry check, introduced in the 1920s and now registered as a trademark.

Having fallen out of favour the brand was revitalised by the appointment of Christopher Bailey as chief creative officer 18 years ago. Along with then CEO Rose Marie Bravo and subsequently Angela Ahrendts, Bailey transformed it into a global fashion force though he had struggled to hold down the roles of both CEO and chief creative officer after Ahrendts left to join Apple in 2013.

Bailey bowed out of the firm at the start of 2018 giving way to new creative chief Riccardo Tisci, who was appointed by CEO Marco Gobbetti. The pair had previously worked together at Givenchy. Gobbetti arrived at Burberry from Celine in 2016.

Company Information
Annual Sales: £2.7billion
Segments / Shopping Categories: Womenswear; Menswear; Kidswear; Accessories; Bags; Jewellery; Footwear
Parent Company/Key Investors: Burberry Plc
Key Stockists: House of Fraser; John Lewis; Matchesfashion.com; Net-A-Porter.com
UK Standalone Stores: Approx 12, including airport stores
Key Concessions: Selfridges; Harrods; Harvey Nichols
Payment Methods: Debit card; Credit card; American Express; PayPal; Apple Pay; Union Pay
Delivery Options: Next day delivery; Same day delivery (London); Saturday delivery; Sunday delivery; Collect in-store
Number of Countries Shipped To: 40
Key Countries Shipped To: UK; USA; China; UAE; Australia; Canada
Contact Information
Head Office Address:
Burberry Group Plc, Horseferry House, Horseferry Road, London SW1P 2AW
Head Office Telephone: 020 7806 1328
Website:
Website Traffic: 4.86m (on desktop and mobile web in the last 6 months). Source: SimilarWeb
PR Company: Burberry handles their own PR. Lauren Normyle - Press Release Coordinator 020 7806 1328 lauren.normyle@burberry.com Fleur Gascoigne - Press Release and Entertainment Relations 020 7806 1328 fleur.gascoigne@burberry.com Anicka Wintle - Senior Press Release & Communications Manager 07970 781887 anicka.wintle@burberry.com
Key Locations: Eldour House, 13-14 Multrees Walk, Edinburgh, EH1 3DQ 121 Regent Street, London, W1B 4HS 23 New Bond Street, London, W1S 2RE 42 King Street, London, WC2E 8JS
Key Executives
Chief Executive: Marco Gobbetti
Creative Director: Riccardo Tisci (Chief Creative Officer)
Digital Director: Ana Monzon (Global Director of Digital Product)
Chief Digital Officer: David Furletti (Director of Digital Technology)
Director of E-Commerce: Caitlin Innes
Marketing Director: Isabel Dunbar
Head of Marketing: Rachel Waller (VP of Digital Marketing)
HR Director: Jane Lownsborough

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