Burberry celebrates its British heritage with new coffee table book
Burberry is celebrating its luxury brand history with its first book, produced by Assouline. The book traces Burberry’s history from its conception in 1856 to current day, as well as the work of its various creative directors.
Following a recently relaunched visual identity and brand logo, the richly illustrated volume is filled with material from the Burberry archive and beyond. A new campaign also marked the start of Daniel Lee's vision for Burberry, where he took up the role of Chief Creative Officer in October 2022.
Featuring five extensive chapters and over 200 illustrations, Burberry’s evolution is depicted from a family-run company, founded in 1856, to a renowned global luxury brand in 2022. Each chapter explores a range of notable events and the emblems for which Burberry is renowned.
The book signals Burberry’s transition back to its heritage roots as Lee steers the brand in a different direction from Riccardo Tisci’s minimalism. Almost two weeks ago, Lee unveiled his first collection for Burberry at London Fashion Week, showcasing checks in bold colours emblazoned across everything from tailoring to blanket coats and knits.
Carly Eck, Brand Curator, Archive, Burberry, commented: "Burberry is a story of creativity, exploration, innovation and community – all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends."
Available for pre-order now, the book will be available at Burberry and Assouline stores and online from Tuesday 28 March 2023.