Burberry names Daniel Lee as Chief Creative Officer

Burberry has appointed Daniel Lee as its new Chief Creative Officer, replacing Riccardo Tisci in the role.

Effective 3 October 2022, Lee will be based at Burberry’s headquarters in London and report to Chief Executive Officer, Jonathan Akeroyd.

From 2018 to 2021, Lee served as Creative Director at Bottega Veneta. Prior to this, he was Director of ready-to-wear design at Celine and has also worked at Maison Margiela, Balenciaga and Donna Karan.

In his new role, Lee will oversee all Burberry collections and present his debut runway collection at London Fashion Week in February 2023.

Jonathan Akeroyd, CEO of Burberry, said: “I am delighted that Daniel is joining Burberry as our new Chief Creative Officer. Daniel is an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry. I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams.”

Daniel Lee, newly appointed Chief Creative Officer of Burberry, said: “I am honoured to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy."

Lee's appointment as Chief Creative Officer will see Riccardo Tisci leave the company after almost five years. In the role, Tisci helped to re-energise Burberry's brand image, modernise its product offer and align the customer experience to its luxury positioning.

Commenting on his departure, Riccardo Tisci said: “Burberry is a very special place with a magical past and a very promising future. The chapter I was asked to write in its long story is one that I am incredibly proud. I thrived to continue a legacy of innovation, and consistently championed for creativity and diversity, in order to always keep Burberry moving forward."