Created in 2013 by Morgane Sézalory, Sézane is France’s first fashion brand born online. The company’s mission is to offer their customers the finest creations at the fairest prices, made to last and to be passed on. The brand is based on responsible stock volumes, keeping with a lean production model with no overproduction or waste.
Its reputation has largely been built via social media where its teases images of its monthly capsule collections and special collaborations. The limited edition nature of its collections, and the fact that the brand never goes on sale, means its more desirable pieces often sell out quickly and dedicated fans stalk its site for weekly restocks and returns.
The brand now also has a number of off-line stores (or Appartements) in Paris, Aix-en-Provence, New York and London where customers can experience the brand in person. One of its stores in Paris is a charity boutique where customers have donated lightly used products for re-sale.
Sézane has recently been making a push into the UK opening a boutique in Notting Hill and a concession in Selfridges. Last year (in June 2018) it received backing from New York-based private equity house General Atlantic, which also holds stakes in Tory Burch and Zimmerman.